The world’s largest travel trade fair ITB Berlin will be held from 9 to 12 March 2021 in virtual format.

ITB Berlin is the mirror of the international tourism industry, the premier forum for the industry covering the entire world. This exhibition, like no other event, reflects all the trends in the development of the tourism industry, it presents all directions and all links in the chain of creating a tourism product.

The coronavirus pandemic and closed borders prompted event organizers to create a digital platform that connects and empowers the global travel industry.

As an exhibitor, Sirena participates in the work of this unique communication platform ITB Berlin NOW, which is of strategic importance in the development of the global tourism industry.

Sirena, a developer and supplier of information technologies for transport companies, has received another certificate of technical compliance with the requirements of the Finnish IATA BSP settlement system.

The international integrator of tariff information, ATPCO, and Sirena, a leading  supplier of information technologies for the transport industry, announced the expansion of their partnership.

A new level of interaction between ATPCO and Sirena significantly expands the possibilities of using the aviation retail databases Routehappy Rich Content.

The new agreement grants Sirena the right not only to receive Routehappy Rich Content and branding data for its terminal network, but also to redistribute this content in an online channel.

The agreement grants the right to integrate ATPCO content into the new Sirena tool Mixvel, an e-commerce platform for the travel industry that combines all travel services in one tool. At the first stage, Sirena will integrate the Amenities base in Mixvel, which will significantly expand and improve the assortment of aviation onboard retail offered by agencies. The next step will be the introduction of the UTA (benefits and restrictions for tariff consumers in the form of clear and concise content) and UPA (targeted messages, tariffs and visual content from airlines) databases into the system.

Routehappy is an innovative product from ATPCO that allows airlines to deliver targeted information and multimedia content about fares and all services offered on board, as well as facilitating centralized content publishing, distribution and flexible integration into any sales channel. Routehappy media content helps airlines and distribution channels differentiate offerings and simplify the shopping experience by making it more convenient, thereby increasing conversions and customer satisfaction. Routehappy creates a new user experience for travelers, thereby increasing the sale of value-added services.

Standardized solutions will enable airlines to achieve parity across their aviation distribution channels, expand business opportunities and improve sales management efficiency.

The partnership between ATPCO and Sirena will significantly increase the rate of implementation of Routehappy content and the spread of industrial standards for Rich Content and branding to the Russian and CIS markets, as well as create a unique technological basis for a new generation of air ticket sales.

Moscow – Almaty route will be operated daily.

On October 9, Air Astana will resume its regular flight from St. Petersburg to Nur-Sultan. The flight will be operated once a week on Saturdays. All passengers arriving in Kazakhstan from foreign countries must submit a PCR certificate with a negative test result for COVID-19 (the certificate is considered valid for 3 days from the date of issue of the result until the moment of crossing the border of the Republic of Kazakhstan).

All persons who have received a full course of vaccination against COVID-19 in the Republic of Kazakhstan, upon providing documentary evidence, may not present a PCR certificate with a negative result. According to the decree of the Chief Sanitary Doctor of the Republic of Kazakhstan dated 03.09.2021, passports / certificates / vaccination certificates of citizens of Hungary, Thailand, Mongolia, Georgia, the Kyrgyz Republic, the Republic of Moldova and the Republic of Turkey are recognized as valid in the territory of the Republic of Kazakhstan. PCR is not required for citizens of these countries upon presentation of a full vaccination passport.

In Dushanbe, a Memorandum of Understanding was signed between Somon Air and Hans Biotech on cooperation in organizing air transportation and connecting flights for citizens of the Republic of Tajikistan intending to fly to the Republic of Korea, and citizens of the Republic of Korea wishing to visit the Republic of Tajikistan in business and tourist purposes. On the part of Somon Air, the document was signed by General Director Sukhrob Juraev, on the part of Hans Biotech – the Founder, Bekhi Khan.

According to the terms of the memorandum, Somon Air operates flights on the Dushanbe-Tashkent-Dushanbe route on a regular and charter basis, and Hans Biotech undertakes to organize air traffic on the Tashkent-Seoul-Tashkent section on regular and charter flights of Asiana Airlines. It is planned to start operating flights in the spring of 2022.

Somon Air General Director Sukhrob Juraev noted: “Thanks to the Governments of the two states, good bilateral relations are developing between the Republic of Tajikistan and the Republic of Korea, and we are pleased to sign a memorandum, as this cooperation will allow establishing air communication between the two countries through convenient connecting flights. In addition, we intend to expand our own route network for the convenience of our passengers under the code-share or interline commercial agreements with Asiana Airlines. “

AlMasria Universal airline resumes cooperation with Sirena-Travel GDS and plans to continue flights to Russia in the spring season of 2022.

SHIRAK AVIA, the air carrier of the Republic of Armenia and Sirena announce the beginning of a long-term cooperation.

To improve operational efficiency and develop customer service, SHIRAK AVIA will use the Leo PSS passenger service system. Thanks to the close cooperation of Sirena specialists with the professional team of SHIRAK AVIA, the launch of the system into commercial operation was successfully completed on time.

The implementation of Leo PSS allows to automate the business processes of the air carrier and manage the sale of air tickets and additional services as efficiently as possible. The high level of sales from the beginning of the system operation indicates the demand for SHIRAK AVIA transportation in the aviation market.

Leo PSS solution complex is operated by more than 60 airlines using various business models in their commercial activities.

Sirena develops solutions and products to automate the business processes of airlines, airports and transportation sales agencies.

The range of Sirena’s solutions includes booking and selling flights via the Internet, services for obtaining statistics, managing a sub-agency network and selling non-aviation services. Sirena is a strategic partner of IATA. More details on the web site sirena-travel.com

SHIRAK AVIA is an Armenian airline operating according to the classical model. The aircraft fleet consists of Boeing 737. SHIRAK AVIA LLC was registered in the Republic of Armenia in 2019.

In January 2021, SHIRAK AVIA LLC received an AIR OPERATOR CERTIFICATE number AM AOC 072 from the Civil Aviation Committee of the Republic of Armenia, which changed the status of SHIRAK AVIA LLC to an Airline.

In October 2022, SHIRAK AVIA received the REGULAR COMMERCIAL AIR SERVICES CERTIFICATE number 04 from the Civil Aviation Committee of the Republic of Armenia, which allows the airline to operate regular flights to 12 destinations.

In 2022, IATA assigned the 5G code to SHIRAK AVIA.