Additional airline services can now be sold at any point in the airport before and after check-in.
Sirena company has prepared for implementation the latest mobile solution to ensure sales and payment of additional airline services directly at the airport.

The sale of the service is carried out using the mobile cash desk on the principle of “three in one”: the device simultaneously performs the functions of issuing the service, receiving payment, fiscal registration and printing a check and EMD (electronic multi-purpose document).
The specifics of the work is the full automation of processes, including the search for a passenger through a scan of the route-receipt and boarding pass.
Thus, an airline employee will be able to accept payment for an additional service at almost any point in the airport from the check-in counter to the boarding gate.

Sirena’s Project Development Director Elena Volodina noted: “The mobile solution was developed in response to airline inquiries dictated by the desire to increase the technological effectiveness and profitability of commercial activities.”

Earlier, Sirena realized the technical opportunity to sell additional services directly at the check-in desk, i.e. without a passenger contacting a specialized cashier. Now the range of possibilities has expanded.

According to Elena Volodina, “despite the difficult financial situation of the air transportation market participants, Sirena does not reduce activity and continues to develop solutions to meet the requirements of airlines.”

Sirena, a leading Russian developer and supplier of information technologies for transport enterprises, has received a certificate of technical compliance with the requirements of the Italian BSP settlement system.

The obtained certification will provide Russian airlines and travel agents represented in Sirena-Travel GDS with additional distribution opportunities in the IATA BSP sales system in Italy.

Earlier, in 2019, Sirena-Travel ARS was certified in the BSP system of mutual settlements of Romania / Moldova.
At present, Sirena is a member of BSP in 19 countries: Russia, Germany, Spain, Czech Republic, Azerbaijan, Georgia, Israel, India, Kazakhstan / Kyrgyzstan, Estonia, Latvia, Lithuania, Norway, Portugal, Romania / Moldova, Slovakia, Turkey, Ukraine and Italy.

Being engaged in certification in foreign BSP systems, Sirena enables Russian air carriers to sell tickets and additional services in other countries through the most convenient system for them – Sirena-Travel GDS.

Sirena’s current activities are aimed at innovative development and implementation of advanced solutions for digitalization of passenger transportation infrastructure.

On December 3-4, the II International Forum NETWORK Digital & Smart Transport – 2020 and the VI International Aviation IT Forum will be held online.

In 2020, NETWORK Digital & Smart Transport – 2020 and the Aviation IT Forum are a single communication platform in the field of digital solutions for the transport and aviation industries with the ability to conduct video negotiations between all delegates. The extensive business program includes conferences, round tables and networking sessions with two-way and multi-way videoconferences.
On december 3, at 4:30 p.m. in the framework of Session III “Innovations in railway transport. Multimodal transport. Digitalization of water transport. Digital Port “Director for the implementation of projects of IT services” Sirena “, V. Kalyapin will present his report” Formation of a single digital environment for multimodal transportation “, in which special attention will be paid to the creation of a single platform for effective management and sales of transport services.

The world’s largest travel trade fair ITB Berlin will be held from 9 to 12 March 2021 in virtual format.

ITB Berlin is the mirror of the international tourism industry, the premier forum for the industry covering the entire world. This exhibition, like no other event, reflects all the trends in the development of the tourism industry, it presents all directions and all links in the chain of creating a tourism product.

The coronavirus pandemic and closed borders prompted event organizers to create a digital platform that connects and empowers the global travel industry.

As an exhibitor, Sirena participates in the work of this unique communication platform ITB Berlin NOW, which is of strategic importance in the development of the global tourism industry.

We will be glad to see you at the Sirena virtual stand.

Sirena, a developer and supplier of information technologies for transport companies, has received another certificate of technical compliance with the requirements of the Finnish IATA BSP settlement system.

The international integrator of tariff information, ATPCO, and Sirena, a leading  supplier of information technologies for the transport industry, announced the expansion of their partnership.

A new level of interaction between ATPCO and Sirena significantly expands the possibilities of using the aviation retail databases Routehappy Rich Content.

The new agreement grants Sirena the right not only to receive Routehappy Rich Content and branding data for its terminal network, but also to redistribute this content in an online channel.

The agreement grants the right to integrate ATPCO content into the new Sirena tool Mixvel, an e-commerce platform for the travel industry that combines all travel services in one tool. At the first stage, Sirena will integrate the Amenities base in Mixvel, which will significantly expand and improve the assortment of aviation onboard retail offered by agencies. The next step will be the introduction of the UTA (benefits and restrictions for tariff consumers in the form of clear and concise content) and UPA (targeted messages, tariffs and visual content from airlines) databases into the system.

Routehappy is an innovative product from ATPCO that allows airlines to deliver targeted information and multimedia content about fares and all services offered on board, as well as facilitating centralized content publishing, distribution and flexible integration into any sales channel. Routehappy media content helps airlines and distribution channels differentiate offerings and simplify the shopping experience by making it more convenient, thereby increasing conversions and customer satisfaction. Routehappy creates a new user experience for travelers, thereby increasing the sale of value-added services.

Standardized solutions will enable airlines to achieve parity across their aviation distribution channels, expand business opportunities and improve sales management efficiency.

The partnership between ATPCO and Sirena will significantly increase the rate of implementation of Routehappy content and the spread of industrial standards for Rich Content and branding to the Russian and CIS markets, as well as create a unique technological basis for a new generation of air ticket sales.